Here for your miles and your milestones

For Honda’s 2020 Military Campaign, we focused on telling stories that showed the points where life as a member of the military merge lanes with milestones that everyone else has
in common.

The first day of school to the first day of training camp; the surprise of a mother coming homing home from deployment to the day her son surprises her coming home back from college.

Throughout both stories we wanted the car to be the vessel for the reveal of the passing of time, highlighting Honda’s durability and long-lasting presence in the lives of its customers.