Every pet can be a hero

For Stainmaster's re-launch of their PetProtect carpet line, we were tasked with creating a thematic campaign that celebrated how much better our lives and homes become with our amazing pets in them.  
 

Home is where our pets are

The most demanding part of the process: finding real-world stories of pets who changed their humans' lives in unique ways. We selected five stories about unconditional love, survival and adventure.

Online experience

The Create your Own Superhero Trading Card tool allows people to upload a photo of their pets to design their own trading card. Users can choose from a list of superhero names (or input their own), select one from several frame design options and even add a mask to keep your superhero's real identity secret before sharing your card on social media.

Behind the scenes

From the snowy peaks of Mount Rose, Nevada to the desolate landscapes of the Moab Desert in Utah, I brought these stories to life alongside an incredible team of writers, producers, photographers and directors all willing to do whatever it took to capture the story the right way.

I really enjoyed working alongside Matchstick Productions — a pioneer company in ski and outdoor productions. The guys in the crew gave me the nickname “Ranger” after the green parka I was wearing, which was life saving when 72 inches of snow fell in 48 hours. Fortunately everyone was safe and we captured some truly memorable, beautiful content.