My Perfect Mess
TESTING HOW FAR A CARPET'S STAIN-RESISTANT CAPABILITY GOES
You call that a mess? We call it a winner
As part of our pitch to win the Stainmaster account we dreamed up a thematic campaign for one of America’s largest flooring companies around the perfect imperfections of everyday life around the home.
When Everything's Perfectly Un-perfect
An impromptu sleepover, a dog birthday party and a yoga class with wine; these were the three scenarios we imagined to test the stain and wear resistance of Stainmaster’s carpet line.
Each scenario addressed one of the most feared home stains: pizza, cupcake frosting and wine. We relied on a humorous, light tone to illustrate that with Stainmaster, the fun doesn’t have to stop just because you spill.
Nah Ma-Stay on the floor
Not only did we win the business and bring the idea to life, but also we launched the brand's first social contest, inviting people to share their own experience with #myperfectmess.
whatever it takes to get 'the shot'
This shoot was an extraordinary team effort. I stepped in and directed all three photoshoots and one video shoot in the span of three days. I learned that when you’re working with kids and pets, it’s most important that they like you and have fun with you before you begin. The results come through in your final work.