#morningcoffee
Where Adventure Meets Innovation: Photography Tips and Tech from Verizon
5:30 am
Every morning before the sun comes up, surf photographer Nick Lavecchia goes out into the cold of York, Maine to photograph and post a unique photo under the hashtag #morningcoffee on Instagram. We identified his story as a perfect fit to promote Verizon’s superior network network coverage, as well as the new Samsung S5.
It was an out-of-the-box approach for the brand, but one that proved successful and allowed us to show them the power of storytelling with real people doing amazing things with their products.
To promote the phone's amazing camera features, we created a series of tutorials to teach people how to take photos on their phones like a professional photographer.
All content lived on the landing page for users to follow Nick’s journey. It also featured an interactive map showing the network’s coverage during Nick’s expedition and a digital camera bag highlighting the mobile technology from Verizon that Nick used.
