The right track

The campaign needed to have the right balance of visual appeal and originality as well as financial guidance for consumers. We helped the client understand that in order to approach this younger demographic, we needed an organic creative approach with targeted storytelling so people could relate to it.

This was one of the first jobs where I had to do a lot of the investigation and social listening to find the right stories to tell. We worked with the talented folks at  Greenpoint Pictures, and I got to work closely with our Director and DP on different types of shots and angles that allowed us to tell each story in a distinctly visual way when we sat in the edit room.

I used to live in Winston-Salem, North Carolina, where I helped Philip Pledger with some video work for Phuzz Phest. It felt good to pitch his story to the client, and thus creating an opportunity to celebrate Philip’s impressive work and positive influence on our community. Phuzz Phest brought a lot of good times and good business to the city of Winston-Salem. Our videos became a pillar for the campaign and a spotlight for our subjects and their missions.