HOPELINES
Peter McKay donated part of his liver to Darcy. Now, when he looks at her scar,
he sees a biological connection he never imagined.
New York Presbyterian is an incredible institution where amazing feats are achieved in order to save lives. Their ask was to create a video campaign around living organ donation. I jumped right in and immersed myself in the subject, I was moved by the patient stories and also inspired by learning things like that the human liver can regenerate up to 60% of itself on its own.
Telling real stories often leads to sharing moments in the privacy of your subjects' lives.
Making work that benefits clients whose services make people lives better is a privilege and an inspiration to be in this business.
Also, snack time is the best time.